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The confidence gap holds us back.

It’s time we change that.

You have a right to be confident.

Evidence shows that women are less self-assured than men. And that to succeed, confidence and competence matter.

As women, our lack of confidence means we miss out on opportunities. We end up settling for less than the career we know we deserve.

Luckily, confidence is something you can build!

I’m living proof.

I’m Nicoletta Mura, Confidence & Leadership Coach for ambitious women who are tired of settling for less than their dreams.

Let’s be clear. I wasn’t born confident.

I didn’t start out with an unshakeable belief in myself. I was always the quietest in grade school growing up in Italy. I was considered too sensitive, too introvert, too much of something or too little of something else. Above all, my parents didn’t know what it meant to love unconditionally. I always felt that I had to EARN their love and recognition and that brought me to develop anxiety linked to perfectionism, chasing achievements, overworking and fear of failure.

I know how it is to feel not enough, not good enough, not smart enough, not successful enough. It sucks and it saps your energy and creativity. It makes you a lesser version of yourself, as if you’re suddenly fighting on two fronts with the doubts in your head making you work harder to compensate your perceived failures.

I left home in my 20’s and I moved to the UK where I had to force myself out of my comfort zone every day. I wasn’t speaking my native language. I was constantly afraid of making mistakes.

But I chose to work through my fear instead of staying paralysed. I worked with several coaches until I found the right one. So doors began to open for me professionally and personally.

I learned that confidence isn’t something that “lucky” people have -- it’s accessible to all of us.

While working in a mostly male corporate environment, my Impostor Syndrome decided to show up again and tried to hold me back from career progression making me doubt my abilities, my results even when others praised me for them! It was time to find a way to permanently banish the impostor syndrome and to do that I developed my “Inner Mentor GPS” technique. After implementing that, I consistently moved up the ranks in my company. I mastered my fears, became my best advocate, and achieved every goal I set for myself.

In just 3 years, I went from soft-spoken and timid to managing a team of 25 people in a Fortune 500 company.

I specialised in career development and prepared and supported numerous employees to progress and achieve their career goals. My team had the highest rate of internal promotions of the whole site but I wasn’t stopping there.

Eventually, I decided to focus on what fueled me every day to give my best, opening a coaching practice to share what I’ve learned with other passion driven entrepreneurs.

Today, I teach ambitious service-based business women like you how to banish your impostor syndrone to confidently advocate on your behalf to promote your services and yourself and sell with confidence and integrity.

With the right support, techniques and guidance, you can build up your confidence muscle. And get exactly what you want professionally and personally.

As a confidence coach, I am so over the woo-woo affirmations or gratitude practices that get tossed around as confetti. I know how difficult it is to feel grateful when you feel unsure and frustrated, held back by your inner monologue.

This is what I know to be true:

  • you may really want to achieve your goals and still feeling unmotivated

  • you may be successful, have everything you always wanted and realise that you feel trapped, unhappy and unfulfilled

  • you work hard in doing the “right things” but your thoughts are not in synch with your actions and you still feel that you’re not good enough

  • you can be an action taker, a leader and still find yourself spinning, feeling unsure on what to do next or intimidated by the big scary milestone you have set for yourself

  • you can be the happiest and most positive person you know and still be held back by old stories you have about yourself

If you’re ready to build the success you’ve always wanted, you’re in the right place. You will understand what you really want and crave and how to make it happen.

The world needs women like you.

I’m here to help.